La Prima Blu

Welcome to La Prima Blu — a summer collection inspired by the first blue of the day. That quiet, dreamy moment when the LA sun slips through linen curtains and time feels like it’s on pause.

This season, Mia Blu captures the essence of soft girlhood under the West Coast sky. Cozy, barely-there textures. Sleepy silhouettes with just the right amount of structure. Matching sets you can wear from the bedroom to the sidewalk. It’s cotton and jersey and lived-in comfort — made for reading in bed, curling your hair on the floor, or sipping iced lattes on the porch steps.

The color palette is calm and sun-washed — cloud white, powder blue, washed graphite. Every piece is designed to make you feel at home in your body: soft bralettes, cropped cardigans, mini shorts, drawstring trousers, and pajama-like layers that are secretly polished.

La Prima Blu is for the LA girl who makes slow feel stylish. She’s cozy but put-together. Effortless, but always intentional. She wears her softness like a signature — and every day starts in something she loves.